About

I don't believe in generic design. I believe in visual storytelling.

Hi, I’m Karya, a brand designer and illustrator based in Munich. I create visual identities for food, drink, and lifestyle brands that want to feel thoughtful, beautiful, and full of character. My work blends fine-art sensibility with clean design and playful details to build brand worlds that feel polished, memorable, and alive.

Let's talk

Bespoke visual assets drawn into the logo, the packaging, the patterns

I design how a
brand feels.

Every brand deserves a unique signature and you don't get that from a template. I build it through custom art and thoughtful system design, so your brand has a one-of-a-kind, boutique feel that's genuinely yours.

Here's my edge: I illustrate by hand. Bespoke visual assets drawn into the logo, the packaging, the patterns. Then I let them breathe inside high-contrast typography and clean, considered grids. Minimalism, but with depth.

I don't just design a logo; I translate your mission and emotions into one cohesive visual language while making it feel grounded, editorial, and deeply human. The kind of work that treats your brand like a piece of art, not just another project.

The human bit

The ingredients behind my design brain

A not-so-linear mix of business, art, languages and global brands wıth a very dramatic career plot twist.

Business brain

Two business degrees taught me how brands grow, position themselves and make decisions.

Big brand world

Working at brands like Microsoft, PUMA and Nokia showed me how brands operate across markets, teams and touchpoints.

Lost & found in translation

Speaking four languages shaped the way I think about communication, nuance and cultural context.

Artist mode always on

Art shaped my sense of color, emotion and visual storytelling. That is the part of my work that makes a brand feel alive, not just well-designed.

05 plot twist —

The corporate leap

Leaving corporate to build my own design studio taught me what courage, clarity and reinvention really mean.

How I work.

Listen & strategise

We get clear on your audience, your edge, and the feeling we're chasing before a single pixel moves.

Design the identity

The core: logotype, type, colour, and the idea that ties it all together. Refined together, not in a vacuum.

Build the full system

I extend it across everything you actually use — packaging, print, social, signage — so nothing feels off-brand.

Hand it over

You get clean, usable files and simple guidelines, so the brand stays consistent long after we're done.

What I do

Full brand identities — and the pieces that make them feel alive.

Brand strategy & creative direction
Logo design & visual identity systems
Bespoke hand-drawn illustration
Typography, colour & art direction
Packaging, print & brand touchpoints

Website design & digital brand presence
Pattern design, icons & custom visual assets
Social media direction & branded content templates
Brand guidelines for everyday use

I believe a brand isn't a logo. It's the feeling someone gets a half-second before they read a word.

— Karya

Let's give your brand
a real point of view.