Brand identity & illustration
A natural wine bar for people who value taste over status and atmosphere over excess.
Natural wine has an image problem. It tends to read one of two ways: intimidatingly snobby, or try-hard cool. The challenge was to land in neither camp: a wine bar brand with understated luxury and just enough playful irreverence, positioned somewhere between Berlin edge and Mediterranean warmth.
The audience isn't sommeliers. It's creatives, curious minds, and people with quiet confidence. The kind of people who value atmosphere over excess, and taste over status.
"It's not about knowing everything about wine. It's about knowing when something feels right."
So I designed a world, not just a logo but a brand built around atmosphere and ritual rather than wine expertise.
Every decision leaned toward feeling collected rather than overdesigned: warm earthy tones, hand-drawn illustration, tactile textures, and confident typography. A place that celebrates letting the night unfold.
A complete, considered system — logotype, palette, type and a signature fourth element — built to feel cohesive across every touchpoint.
Confident, characterful typography that feels elevated without trying too hard.
Warm, earthy tones pulled from long Mediterranean evenings — wine, terracotta, ochre, olive, cream.
Confident display, set against tactile texture. Aa Bb Cc 0123
Hand-drawn illustrations give the brand its character and a one-of-a-kind, collected feel — all original, all by hand.
From the bar to the bag — every touchpoint designed to feel collected, not overdesigned.
Beyond the look, here's what this identity is built to do and the bar I hold every brand I design to.
Every touchpoint feels gathered over time, not mass-produced to become the opposite of a template.
Understated luxury with just enough irreverence to stay warm, human and inviting.
A world designed for lingering where one bottle becomes another, and conversations stretch long into the night.
"Loose Grapes is about the beauty of staying longer than planned and letting the night unfold."
— Karya, on Loose Grapes
Currently open for brand identity projects and commissions.
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