Brand identity & illustration
A small-batch Mediterranean jam, rooted in Turkish heritage and the ritual of sharing. From our hands, to yours.
Sofra is a small-batch jam rooted in Turkish heritage and the Mediterranean ritual of sharing food.
The challenge was to make Sofra feel warm, tactile and personal without becoming overly nostalgic or rustic. Handmade and giftable, but still considered and quietly premium.
"Good food doesn't need to perform. It only needs time, care, and a reason to be shared."
I built the identity around the feeling of a Mediterranean breakfast table with warm light, ceramic bowls, fruit in season, folded linen, the comfort of something homemade.
The name carries the whole idea: sofra (Turkish)the table where everything good is shared. Every detail was designed to feel like something passed across that table, not placed on a shelf.
A complete, considered system — logotype, palette, type and a signature fourth element — built to feel cohesive across every touchpoint.
A warm, considered wordmark, reflecting heritage without the nostalgia.
Cream and kraft grounded by navy twine, lifted with soft, seasonal fruit tones.
Each flavour gets its own hand-drawn botanical — part product identifier, part pattern, part visual memory of the fruit inside the jar.
From the jar to the gift box — a system designed to feel like a gift before it's opened.
Beyond the look, here's what this identity is built to do and the bar I hold every brand I design to.
Kraft, cream and navy twine make every jar feel small-batch, personal and giftable.
Heritage warmth that never tips into heavy nostalgia or rustic kitsch.
The sofra idea, a table where everything good is shared, gives the brand a soul, not just a label.
"Simple things, made slowly. Shared warmly. From our hands, to yours."
— Karya, on Sofra
Currently open for brand identity projects and commissions.
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