Brand identity & packaging
A modern neighbourhood deli — casual, confident, quietly premium — from lunch to the last spritz.
Sera Deli moves through the whole day — sandwiches at lunch, pantry goods in the afternoon, aperitivo into the evening. The challenge was a single identity flexible enough to carry all three, plus a private-label pantry range.
It had to feel casual and confident, but quietly premium — and stay recognisable across dozens of small touchpoints.
"Casual, confident, and quietly premium — from lunch to the last spritz."
A warm, graphic identity built on bold typography, tactile paper textures and simple, food-led moments.
The system was designed as a flexible language — kraft, cream and bold product names — that holds together across takeaway bags, sandwich wraps, pantry jars and the aperitivo menu.
A complete, considered system — logotype, palette, type and a signature fourth element — built to feel cohesive across every touchpoint.
A confident, typographic mark that anchors the whole flexible system.
Kraft and cream with black signage, lifted by olive and a tomato-red accent.
Bold, graphic, food-led. Aa Bb Cc 0123
A system that scales from a sandwich wrap to a storefront and a private-label pantry range.
Beyond the look, here's what this identity is built to do and the bar I hold every brand I design to.
Holds from a sandwich wrap to a pantry jar to the aperitivo menu.
Casual and confident, but never cheap quietly elevated.
Stickers, receipts and stamps make every moment feel on-brand.
"A place you'd return to often for lunch, for pantry goods, for good food on repeat."
— Karya, on Sera Deli
Currently open for brand identity projects and commissions.
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