Brand identity & art direction
A soulful luxury skincare identity, where zen-like stillness meets high performance.
Skincare branding defaults to the clinical — sterile whites, lab-coat blues, ingredient charts. The challenge was to build a skincare brand that feels serene and soulful instead, without losing its premium, high-performance credibility.
It needed to feel like a ritual, not a routine.
"Moving away from clinical — toward something deeply meditative."
I built a serene, ethereal visual language around the essence of golden hour — a palette of frosted amber, sand beiges and soft golden light.
A vertical, typography-led logo, atmospheric imagery and the premium feel of frosted glassware — minimalist, textural, and calm.
A complete, considered system — logotype, palette, type and a signature fourth element — built to feel cohesive across every touchpoint.
A vertical, typography-led mark — quiet, premium, architectural.
Frosted amber, sand beige and soft golden light. The warmth of golden hour, not a lab.
A quiet, textural world across packaging, glassware and a negative-space social language.
Beyond the look, here's what this identity is built to do and the bar I hold every brand I design to.
A serene, meditative world that breaks every skincare-sterility cliché.
Negative space, texture and golden light do the luxury talking.
Designed to feel like a quiet moment, every time it's picked up.
"Where zen-like stillness meets high performance."
— Karya, on SOLSTICE
Currently open for brand identity projects and commissions.
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