Brand identity & graphic design
A modern, urban coffee identity where graphic precision meets commercial functionality.
Coffee branding is a sea of the same organic, earthy textures. The challenge was to make ORNA impossible to confuse with the café next door, so it is designed to stand out with a sharper, more graphic visual language.
It still had to work commercially: legible on a cup, a bag, a flyer, from across a busy room.
"High-contrast aesthetics meet bold, graphic storytelling."
I moved away from organic textures entirely toward high-contrast cobalt blue and bold vector forms that create a striking, modern presence.
A minimalist logo system, paired with a heavy-hitting palette and clean bold-line graphics for maximum legibility and visual punch.
A complete, considered system — logotype, palette, type and a signature fourth element — built to feel cohesive across every touchpoint.
A pared-back mark that holds its own against a heavy colour field.
High-contrast cobalt blue, grounded by black and cream to have a deliberate break from earthy café clichés.
Clean, bold-line assets designed for maximum legibility and visual punch.
A graphic language stretched across cups, bags, collateral and the launch campaign.
Beyond the look, here's what this identity is built to do — and the bar I hold every brand I design to.
A graphic, high-contrast world that stands out on a crowded street.
Heavy colour and clean lines read instantly, near or far.
Designed to perform on every real-world surface, not just a moodboard.
"Precision and punch — a coffee brand that reads from across the room."
— Karya, on ORNA
Currently open for brand identity projects and commissions.
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